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Feb 27, 2006
Strategic Signage Sourcing Awarded
Rebranding Contract with MCI-Verizon
 Strategic
Signage Sourcing LLC (SSS) has been awarded a rebranding contract
with MCI-Verizon. The first phase of the contract was to convert
the sports arena in Washington DC from what was known as the
"MCI Center" to the "Verizon Center." SSS was responsible
for replacing all of the exterior signage and interior signage
for the facility with the challenge to have the identity of
the arena changed in time for the NCAA Basketball Tournaments.
Several hundred interior signs, including the basketball courts
and hockey ice, now bear the new logo. Larger exterior signs
will be built and installed over the next 6 months.
SSS will also perform program management for the international rebranding program consisting of over 500 facilities - fabricating and shipping signs as far away as Brazil, Tokyo, New Delhi, Hong Kong only to name a few.
The domestic program in the U.S. consists of over 150 major facilities and well over 28,000 small tech sites that need rebranding from MCI to Verizon. The implementation for both the international & domestic programs is well underway and is scheduled to be completed by year end 2006.
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